The phrase ‘toxic masculinity’ is a catchy pop-psychology term that is widely misused and misunderstood. It was intended to describe certain behaviors associated with men, but let’s be clear, sexual assault and domestic violence are NOT symptoms of masculinity. In fact they are symptoms of a LACK OF masculinity. Real men do not assault women, sexually or otherwise.
Some have latched on to the term in order to push a narrative and to attack, among other things, masculinity in general, traditionally male roles, as well as the institutions of patriotism, religion and marriage. They say masculinity is responsible for every ugly character trait from bigotry to misogyny. We’re not going to let that stand.
Our brand is a bold rebuke to those who attempt to intimidate others with implied pejorative labels. You can call us any name in the book, including toxic. We remain proudly male, steadfastly masculine, and happily defend and promote our traditionally male roles and character traits. We are they that history calls upon to forge society. We are they that destiny calls upon to save humanity. We are they that our Lord God calls upon to lead others in righteousness.
Like with the term ‘bad’ we are taking a cue from pop-culture and politics and adding a new, opposite meaning to a term. The word ‘toxic’ now stands for ultimate masculinity. To be a toxic male means to be a God-fearing, country-loving, family-supporting, run-towards-danger, give-the-shirt-off-your-back, dress to impress, to occasionally be rowdy but otherwise be a gentleman. Our ideal is not to be good, it is to be the best, and to recognize the best in others. And yes, we are admittedly, absolutely, positively toxic… to all forms of evil.